The journey began over 30 years ago. The Founder himself suffered from psoriasis. His family,colleagues, and many people in his social circle had eczema, dermatitis, psoriasis and other common skin conditions. Thus began the journey over time to research and develop a natural solution to common skin conditions that was effective and had no nasty side effects. The last 10 years have focussed on product development and refinement to get it market ready, leading to a class leading cream that is readily available and actually works!